These are the name that are good. Very good. Good as they are, though, they frequently lack a singular element or two which prevents them from ascending to the summit. Admittedly, there are times when that singular element or two isn’t resonating with me for some reason, but the point here remains: All of these names are excellent, and none of them have any major points of contention to concentrate on and single out. While one or two of them might not fit quite the right way, I would be vehemently opposed to any of them who tried to change their names in order to make them more fitting or appealing. These team names are so good that, in trying to change them to make them more appealing, they all run a very serious risk of coming out for the worse and disastrously backfiring.
39: Colorado Rockies, MLB
Yes, we all know by now how cliche it is to name a team in Denver the Rockies. The 1993 MLB expansion team here isn’t even the first team to try it; the NHL moved into the area back in the 70’s after the Kansas City Scouts had failed. The NHL Colorado Rockies also failed, and so they headed east to become the New Jersey Devils. Still though, while Colorado Rockies is weakly balanced, when it comes to the mountain states, every state has a prominent image attached to it. Wyoming has Yellowstone; New Mexico has the desert. Colorado has the most dominant images of the Rocky Mountains, including Pike’s Peak and the Grand Canyon. You can’t deny Rockies fits Colorado like it wouldn’t fit in Montana.
38: Minnesota Twins, MLB
The name Minnesota Twins was given to the state’s baseball team because the Twin Cities of Minneapolis and St. Paul have famously failed to apply the adage of Minnesota nice to each other. They’re serious rivals whose residents take pride in never visiting the other city from whichever one they live in, so in order to quell any fury that may trickle through state sports loyalties, all the teams in the Twin Cities area take the name of Minnesota. Major League Baseball took it a few steps further when they named their Minnesota team after both the state and the metro area. It makes a good way for the cities to call off the blood feud during the baseball season; yes, they may be at each other’s throats for all time, but god forbid another baseball team should come into town. Apparently baseball in Minnesota must be a way for the residents of those two cities to unleash their pent-up rage from being Minnesota nice all the time. Like most of the other Minnesota sports team names, the Twins have to make do with a weak region name, and Twins doesn’t do anything to strengthen it. Minnesota and Twins are almost rhyming first syllables off each other, and Twins doesn’t have the long O to make up any missing strength, so the name Minnesota Twins feels a little incomplete.
37: Tennessee Titans, NFL
It’s hard to believe this team first tried to form a connection to Tennessee’s football fans by keeping their old name, thus making them the Tennessee Oilers. But the fans requested a name change, and the team owner listened and came up with a very good one. One of the nicknames of Nashville, the home city of the Titans, is “The Athens of the South.” Ancient Athens today is seen as a birthplace of democracy, philosophy, and higher learning in general. Vanderbilt University and Tennessee State University are just two of the 24 places of tertiary education in Nashville. There’s also a full-scale replica of the Parthenon, adding a visual to the nickname. And hey, what was the highest level of god in ancient Greek mythology? Titan! The name also has a very easy roll to it, and titans is a very dynamic word which invokes strength and power. You know all those ferocious weather names from the 90’s I said I hated so much? The ancient Greek titans controlled all those elements. The downside is that the Titans nickname feels sort of secondhand. Accurate imagery with Greek myths? Greece and Tennessee are different places. It’s a nice allusion, but not exclusive to Tennessee.
36: Minnesota Vikings, NFL
Another one of those weird names which should be considered politically incorrect but somehow isn’t – viking wasn’t a title, after all, but a people who are still all over the world today. And one of the more popular locations for those of Scandinavian heritage is in the Twin Cities. Viking imagery isn’t even particularly nice to have – while Indian names try to honor the more positive aspects of Indian imagery like bravery, honor, and nobility, viking imagery honors savagery, a great disservice to people who were non-interventional explorers, great strategists, and inventive shipbuilders. However, we can give a pass to that because football is a violent sport. The name does suffer from the same fault of other Minnesota sports team names: It doesn’t balance. We might be tricked into thinking it does, with the “ing” suffix in Viking, but the long I sound and Vikings being two syllables aren’t very complimentary to Minnesota, a four-syllable word with virtually no long sounds.
35: New Jersey Devils, NHL
The name Devils comes across as generic, but it’s based in the popular legend of the Jersey Devil. That equals a nice bonus for regionalization, if not so much originality. The Jersey Devil is a popular cultural icon in New Jersey, and its legend is recorded in Indian folklore. It has appeared in different forms of media and a lot of supernatural buffs believe so much in its existence that some of them form groups which collect reports, visit historical sites, and set out on the occasional night hunts in the Pine Barrens region of New Jersey to find anything they could take as solid evidence of its existence. There’s also the little matter of the name Devils probably working more than one church group into a froth – in 2005, a New Jersey state assemblyman tried to introduce a bill which would force the team to change its name to something less blasphemous. Branding like this can’t be bought.
34: San Antonio Spurs, NBA
Texas has a reputation as a big football state, but it seems to be missing out on its true calling. There are two professional football teams in Texas. While one is the immortal Dallas Cowboys, the other is a 21st Century expansion team with little following, and the NFL callously refuses to place a team in San Antonio – the eighth-largest city in the country – which has been clamoring for one for some time and even built the arena for one over 20 years ago. Fuck you, NFL. Fortunately, San Antonio can take solace in their beloved Spurs, the best of a trio of NBA teams that are all rewarding to follow. Originally slated to be the San Antonio Gunslingers, the name was changed at the last minute for no particular reason. It’s still a good name, though, because a spur is a well-known piece of cowboy equipment which people wore to control their horses during the days of the old west. And no state is more synonymous with the old west than Texas, which holds the imagery and continues to celebrate the old culture of those days. The one problem I have is that a spur is so inanimate and seems useless in this day and age, but I guess the name can be chalked up to a piece of historical equipment. San Antonio Spurs is a great name.
33: Philadelphia Eagles, NFL
You would think I’d have an unbridled hatred for this name. After all, it’s another one of those damned birds of prey, another testament to national appeal through vicious imagery rather than connection to local fans. Or is it? In this case, I can give the generic name a free pass because of what the city of Philadelphia represents in the historical context. Philadelphia is where the First Continental Congress met, where Thomas Paine published Common Sense, and where the national capitol was located until it was moved to Washington in 1800. Philadelphia played an enormous role in the American Revolution, and what is a popular symbol for American independence? The eagle, which was subsequently named the official national bird of the United States. Yes, it’s generic, but if any city has a right to regionalize the eagle, Philadelphia earned it, right along with the branding that goes with it.
32: New York Yankees, MLB
Speaking of American symbols. Here’s another team trying to take a spot as a blanket appeal to everyone by naming it after a generic term used by foreigners as a stand-in for Americans. In other words, Yankee is just another way of calling someone an American, and it gets crippled by the fact that in America itself, Yankee is regionalized depending on where you are and who you’re talking to. If you’re in the south, Yankees are northerners. In the north, they’re New Englanders, and so on. New York City is one of the most diverse cities on Earth, so while Yankees should be a generic name, what I like about it is that it presents the spirit of inclusion that appeals to people all over the world who visit or move there. It kind of says “No matter who you are or where you’re from, when you’re in New York City, you’re one of us.” And indeed, New York City has this history – it was the place where immigrants first left their ships, and around one in every seven Americans has a lineage that goes back through New York City. Yankees also has a cool ring to it, with two Y sounds and two K sounds in two back-to-back syllables. The Y is underutilized in nicknames, which also gives Yankees real distinction.
31: Los Angeles Clippers, NBA
This name would have a slightly higher rating had it stayed the San Diego Clippers, and a much lower rating if it had either stayed the Buffalo Braves or held on to the Braves nickname. Still, there’s not too much to complain about. Los Angeles is a giant port city, after all, with one of the largest port harbors in the world. The Clippers nickname is an allusion to a kind of cargo ship which was used in the days when giant canvas sails were the kings of the sea’s horizon. Clippers were known for being some of the fastest vessels available. None of the words in this name, though, come off as particularly strong, so I prefer the old San Diego Clippers name, where Diego is there to carry the weight of the weaker words surrounding it.
30: Indiana Pacers, NBA
Handicapped just because Indiana is a monster of a place name, but it fits because while Indiana is one of the basketball hotbeds of the United States, it’s best known for a whole other sport: Racing. Auto racing, to be exact, with the state’s greatest contribution to the sports world being the world-famous Indianapolis 500. Pacer most obviously is there to represent the pace car, a car which takes the race cars on a couple of slow laps around the race track just before the green flag. In a less obvious allusion, pacer can mean setting a pace, or creating and controlling the tempo for how a game plays out, which is probably what the team owners were hoping for when the Pacers were created. I’m awarding bonus points because Indiana Pacers has better balance than Indianapolis Pacers would have – next to a city name like Indianapolis, everything would look weak.
29: Dallas Cowboys, NFL
This name just makes good sense. Dallas has a history as a wild west frontier city, and what image represents the wild west frontier more than a cowboy? Dallas also fancies itself a city long on fast, high-rolling excitement and action, and that’s the common movie image of the cowboy: Fast, exciting, shootouts with the black bandana-wearing villains who tied the girl up to the train tracks. That’s far from the truth of what being a cowboy was really like, but the team itself certainly tries to live up to that image.
28: Miami Dolphins, NFL
Hey, another marine team! Dolphins is probably the best marine-related name because, being sea mammals, there’s presumably plenty of them in and around the Miami area. While dolphins get a perception as fun, friendly creatures, when observed in their natural habitat, they’ve been seen to be real assholes. We know they’re known to get into fights with sharks and win; some of them do it for no reason. Dolphins can be friendly when bred in captivity, and part of the reason they can learn and perform tricks is because of their incredible intelligence. Dolphins score very high on the chart of animal intelligence, right up there with monkeys, and are the most intelligent animals after humans. It’s also theorized that the dolphin brain was fully developed long before the human brain, meaning dolphins were once the smartest animals in the world. That’s a hell of an image to carry, all wrapped up in a very unique brand because everyone else apparently thinks dolphins are too cutesy to be used as a team nickname.
27: San Diego Padres, MLB
San Diego was originally a mission founded by Franciscan priests, so this name has a historical regionalism which makes it stick out. It can also serve a double meaning: Military chaplains are also frequently known as padres, and San Diego is very well known for being a military base outpost among everything else. Padre is a Spanish word, and that means it goes very nicely with the name of the city itself, which is also Spanish, and it’s also a clever way to appeal to the Mexicans who regularly move in and out of San Diego, since San Diego has a very convenient spot right along the Mexican border, with Tijuana along the Mexican part of the border. Hell, the entire metro area is referred to as the San Diego-Tijuana Metropolitan Area. It’s a very fitting name for a city with such a strong Spanish and Mexican influence, and there’s no need to complain about it not being vicious.
26: Chicago Bulls, NBA
A lot of the appeal of the Bulls name is the same of the appeal of the Bears name: Short but powerful word for an animal with power and crunch. But whereas the Bears had a parallel to the Cubs as an advantage, the Bulls do something better: Chicago was a major producer in the meat industry for a long time, and that makes the bull a very strong allusion to the beef industry that made Chicago an industrial giant. If you’re a literary geek, the allusion is made even stronger through the fictional neighborhood of Packingtown, which was created by author Upton Sinclair for his famous novel The Jungle, about the life of factory workers in the fictional community. That makes the bull a nice secondhand reference to the book that got the government started in making sure our food was clean and, eventually, seeing to it that people who worked in factories got treated like human beings. Maybe it’s not obvious outright, but that’s good enough to be a literary reference, and that’s always worth a few points with me.
25: Charlotte Hornets, NBA
The Charlotte Hornets are back! The second-youngest name on this list, Charlotte’s NBA team finally got its original name back a couple of months ago when the New Orleans Hornets decided they were finally finished with it. That’s good for it in the standings, because if you haven’t figured it out by now, I would have viciously skewered this name had these guys still been the Charlotte Bobcats. The historical precedent comes from a quote by general Cornwallis in the American Revolution, who referred to Charlotte as “A veritable nest of hornets” after the city put up a hell of a resistance to them. Hornets is also very unique and original, because insects don’t tend to be used as nicknames very often. Hornets have very venomous and painful stings, swarm, and are crazily territorial, adding a nice dose of ferocity. But you know why everyone loves the name Charlotte Hornets so much? Say it, and check out that balance! Four syllables, the first in each word ending in a hard R, and the second ending in a short T. There are only a handful of other teams on this list which have such a balance, and of them, the Hornets definitely have the coolest sound. R can be a nasty letter when it’s used properly. Buzz City, on behalf of NBA fans everywhere, we’re glad you’re back!
24: Edmonton Oilers, NHL
The Oilers are the other team from the Canadian province of Alberta. While the Calgary Flames use a generic name which is also a useful adage for how oil is frequently used, the Edmonton Oilers are a lot more direct: Here’s Edmonton, in the province of Alberta, sticking up like a sore thumb in the middle of the Canadian desert, where they dig up oil. And here’s a team called the Oilers, which happens to play in Edmonton. The Oilers have a unique name these days, since the NFL’s Houston Oilers don’t exist anymore, so it’s almost impossible to forget who the Oilers are or where they’re from.
23: Chicago Blackhawks, NHL
Part of the reason I like this name so much – besides the fact that they’re, you know, my team – is the fact that it adds so much nuance to political correctness. Perhaps the Blackhawks could use it as an advertisement: The team! That was named after a restaurant! A restaurant that was named after an army battalion! An army battalion that was named after a person! Yeah, even tracing it back all the way, the Hawks were named after a person. It’s rather unfortunate that their nickname is another generic bird of prey, because I take points off for that. But there’s no denying that Blackhawks is a name with character, and it finds a nice balance in a three-syllable-two-syllable dynamic simply by making the middle sounds the same in both words. It’s just that in Chicago, the short C is a syllable all to itself while in Blackhawks, the CK comes at the end of the first syllable. The name has an history in Illinois, too; Black Hawk was a Sauk tribe chief who led raiding and war parties as a young man, fought in the War of 1812, and led the British Band in the 1832 war presumably named after him. The team itself spent most of its existence known as the Black Hawks, until the owner randomly decided to use the name written on the original legal documents – Blackhawks – sometime in 1986.
22: Boston Bruins, NHL
If this was a list I was writing up solely on balance, the Boston Bruins would win it with almost no competition. Both are two-syllable words, both start with B and end in N, both of them are breezy with hard sounds. In that regard, the Boston Bruins are absolutely unmatched anywhere on this list. That gives the name memorability and strong branding as well, because who could possibly forget a beast like this? The only qualm is that this name is more generic than it comes off at first; a bruin is a foreign word for brown bear. (I forget which language.) But even then, you have to give this name credit for not going with the name Boston Bears and using the Bruins name, which makes it stick out more.
21: Arizona Diamondbacks, MLB
Not all names rooted in our 90’s love affair with all things fierce and XTREME!!! turned out badly. The desert can be an inspiration for some awesome team names, because it’s such a unique environment which takes resourcefulness and hardness to live in. It’s an environment exclusive to some very unique species, and some very particular species of more common animals. Arizona’s sports teams play it safe by going with the latter three out of four times (the exception being the generic Cardinals NFL team), and while the originality mark suffers for that, this is by far the best of what Arizona offers in team naming. The diamondback is a type of rattlesnake which is found in a few environments, but is most noted for being a desert animal. It’s extremely venomous and deadly. They’re also survivalists that can go without two years without food. It’s important to note the team didn’t go a more common route by just latching on to the name Rattlers. While the longer name may be a bit much, it works in this case because with 90’s ferocity a dime a dozen in sports team naming, Diamondbacks is one of those pattern breakers that sticks out among all those cat and weather names.